What is Snapchat Imagine Lens & Why Did Snapchat Make It Free?

Snap Inc. is not far behind in implementing AI features in its app, from adding a Chatbot to give options to the users to create lenses, they have done great. In this article, I will explain the new viral Imagine Lens features and will throw some light on the intention behind making this lens free.

Imagine Lens on Snapchat Explained

Imagine Lens is Snapchat’s text-based lens generator tool, which lets you create any type of filter with just a few lines of the prompt. For example, you clicked a selfie, and want to add a monkey filter on your face, then just type “turn me into a monkey,” and that’s it, it will create a monkey lens to apply to your photo.

The Imagine Lens feature was launched on 5 September 2025, and at the time of its launch, it was available only for the Lens+ and Snapchat Plus subscribers, but now, after observing the AI competition, Snapchat decided to make it free for everyone.

Why Snap Inc. Made it Free?

As you already know, on a daily basis, new types of image generation tools are launching, and most of them are free to use, so to give everyone a flavour of some AI magic, Snap Inc. decided to make Imagine Lens free for every user, which is a good move if observed carefully.

Final Notes

I hope you have already tried Imagine Lens for once at least, if not, try it now and start making your custom lenses, it is even free.

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